Product Catalog Software Blog

Apsiva is built entirely on open standards which offers various benefits as discussed in this post. The main function of Apsiva is to empower creative teams by making digital assets easily accessible. As Apsiva makes manages content, it does so in a way that rights and permissions to content are publicly available to other applications. A benefit of this approach is users outside of Apsiva can continue using products such as Adobe Bridge to search for digital assets based on product links. While Bridge has many powerful and useful features, it can be completely nullified if digital assets are poorly linked to products or have no linking to begin with.  Apsiva’s technology puts enough keywords in the digital assets to make assets searchable and accessible and up-to-the-minute accurate from external tools and systems. External systems (like the web) can also benefit from this approach since assets don’t need to be duplicated across systems.

The core of Apsiva’s capability is to link products with their corresponding digital assets, supplier logos, certifications, etc.   Apsiva’s strength lies in automatically linking images with products. This linking does not ‘relocate’ the image to Apsiva’s internal structure, but leaves the images in neatly organized folders.  This is the open standards approach.  This makes assets easy to find and fosters reusability which in turn saves time and money.

This capability makes Apsiva’s implementation ‘Open’, and hence gives you more than one way to get to your digital assets without duplication.

By centralizing digital assets, Apsiva brings an organized approach to digital assets and improves searchability across all the members in the creative team.