Focusing on Ease of Use
Saturday, April 4th, 2009The complexity of publishing to each catalog channel has grown. This is primarily due to the evolution of each channel in its offerings. The result has been that the tools that provide centralized content management have also grown in complexity. While having the opportunity to work with many different catalogers over the years, Apsiva has found one constant: not all users within an organization have the same degree of skill when using software. Some users are comfortable with Excel, some with Word, and some with Adobe InDesign. So, with the right user interface, a catalog designer can be freed from much of the tedious work which allows them to spend that time creating.
Apsiva’s new catalog building software solutions have evolved to make this process as effortless as possible. Apsiva’s new version 7.0 is easy to use but yet, at any moment, a user can dive deep into any specific area of the application to get more detail.
If we simply replace the wasted time spent on performing repetitive data-entry and error-checking tasks with wasted time spent on stumbling and fumbling through a tool that isn’t intuitive, we haven’t gained anything. That is why Apsiva has made the user interface a focus: in the end, the success of any software hinges on the user experience. Powerful features don’t necessarily have to translate into a jumble of menus and buttons; with Apsiva, the complexity is hidden in the background, deep in the tool itself, where it belongs. We don’t want novice users to feel intimidated by our tool; we want them to actually use it and get the value from it starting Day 1. At the same time, we don’t want to alienate the power users out there who prefer the no-nonsense, nitty-gritty approach. So a power users functionality is still available, just not out front-and-center. Allowing the end user to choose an interface of his/her choice is how Apsiva makes the return on your investment quick.