Printing is sometimes necessary and unavoidable. However the burden on the environment is enormous. Based on a mixture of softwood and hardwood trees, 40 feet tall and 6-8 inches in diameter, it would take a rough average of 24 trees to produce a ton of printing and writing paper, using a certain pulping process.

As the world gets more environmentally conscious, there is a growing trend to use less paper. Consumers are adopting this by increasing their paperless habits. Apsiva is making it easy so catalogers can aid this process and help the environment by reducing paper use.

Many catalogers have already realized the need to reduce the number of pages in catalogs. The fewer the pages in the catalog, the less trees get gobbled up. Some catalogers have gone even further by re-designing and shrinking their page margins to .75 or less. This is barely noticeable, but the savings add up.

Though these strategies are useful, they don’t go far enough. Apsiva’s products are environmentally friendly and with Apsiva’s products, you can do more. In the first part of this article, we will focus on how to use Apsiva’s web catalog software.

Apsiva’s Private catalogs module can be used to email personalized catalogs to your customers instead of print catalogs. Apsiva’s private catalogs can be setup for individual customers or businesses by selecting the products only that customer can use. This capability offers a few key advantages:

1. It allows the customer to get their specific prices
2. It displays only the products that are a fit for the customer
3. Pricing and products are dynamic.

Many organizations are taking advantage of web based private catalogs, public catalogs and e-commerce sites with Apsiva’s catalog software: WEBsource. As always, WEBsource draws data from a centralized content management system, hence eliminating the need for managing content in multiple databases. Apsiva’s catalog creation tools are all built on the same platform.

In part 2, we will discuss how Apsiva’s PDFsource software allows you to reduce your catalog emissions.